The Amazon Secret: What Jeff Bezos Knew That Most Chiropractors Miss (And How It Can Transform Your Practice)
Doc,
Let's talk about Amazon for a moment.
And I am not talking about the behemoth it is today, but the scrappy startup.
The one that, for nine long years, didn't turn a profit.
That's right.
NINE LONG YEARS. No Profits!!
But just so you know, read this email because it basically layouts what we're willing to do for you for FREE.
FREE is good if done under the right circumstances.
Got it?
Good!
Okay, back to Bezos.
Everyone, and I mean everyone, thought Jeff Bezos was out of his mind.
So did I. I thought this guy is crazy trying to make money from selling books, practically giving them away.
I mean he was losing money hand over fist, they said. That's what I call a fool's errand.
A colossal waste of investor cash, but the investors stuck around.
Why?
I'll tell you that scenario in another email.
It was the kind of story you'd hear at a dinner party, followed by a knowing shake of the head and a chuckle about misguided ambition.
But here's the thing and it's something you should pay attention to.
Bezos wasn't going broke. He wasn't losing money; he was investing it.
And he succeeded, not by some stroke of luck, but because he understood the answer to one of the most profoundly important questions any business owner can ever ask:
'How much is a customer worth to you?'
And guess what?
It's a simple question, deceptively so, but one that most chiropractors like you will never ask yourself.
Yet, the answer to it fundamentally reshaped retail, built a "trillion-dollar empire", and proved Bezos's later, now-famous adage: "All overnight success takes ten years."
Now, you might be reading this, and you feel like you're a chiropractor dedicated to healing, to improving lives, and then the idea flies into your brain, "What does any of this have to do with my practice Doc? What does it have to do with the daily grind of adjustments, patient education, handouts, emails, newsletters, texts, TikTok, Instagram, Facebook, staff issues, collections, and fighting insurance companies?"
And more to the point, what does it have to do with you guys coaching me?
Don't worry. I'll tell you.
It's because and I have to be honest, if you're like many chiropractors I've spoken with, the phrase "business coaching" probably triggers an immediate, visceral reaction.
Something along the lines of: "Waste of money. Another consultant trying to sell me a dream. I know how to run my practice. I went to school for chiropractic, not business."
And you know what? I get it.
I truly do.
Tell me if I'm wrong.
You've been bombarded with promises, seen quick fixes that fizzled, and perhaps even tried something that didn't deliver.
So, the skepticism is not just understandable; it's earned.
But what if --- your definition of "waste of money" is precisely what's holding you back from your own "overnight success that took ten years"?
Let's revisit Bezos.
Was his investment in infrastructure, in customer experience, in a long-term vision, a "waste of money" during those nine years?
Only if you judge it solely on immediate, quarterly profits.
But if you look at the lifetime value of an Amazon customer, the compounding effect of their loyalty, the network effect of their referrals, and the sheer scale he built... then it was the most brilliant investment imaginable.
And this, precisely, is where the parallel to your chiropractic practice, and to the value of genuine coaching, becomes crystal clear. Really clear.
Here's the question you need to answer today.
How much is a patient worth to you?
Not just for their first visit, or their initial care plan.
But over their entire lifetime? New patient. Established patient.
Doesn't matter.
If they become a lifelong patient, if they refer their family, their friends, their colleagues to you, what's that worth?
Imagine this: A patient walks into your office. You treat them. They get results. They stick around. Not just for a few visits, not for a year, but for a decade. Two decades. Until they die. And during that time, they don't just keep coming back, they tell their family. Their friends. Their colleagues. They send you everyone that will listen to them.
What's that worth to you? Really, think about it. That's not just a few hundred bucks. That's thousands. Tens of thousands. Maybe even hundreds of thousands of dollars over their lifetime, just from one patient. And that's before you even count the tidal wave of new patients they send your way.
If they become an evangelist for you and your chiropractic care because of the profound impact you've had on their life?
This isn't about some abstract business theory.
This is about the very real, tangible growth of your practice.
I'm sitting here writing this to you and I know, deep down in my heart that most doctors are not going to read this.
Why?
Because they're BUSY.
Busy?
Yes, too busy to think about what I'm telling them that could change their life forever.
And this is where coaching, the right kind of coaching, stops being a "waste of money" and starts being the most strategic investment you can make.
Think of Practice Wealth as a coach, not as the person or business that walks around jumping up and down with a magic wand, but more as an architect for your practice's future.
We don't just tell you what to do; they help you uncover the hidden value in your existing patients, optimize your patient acquisition strategies, streamline your operations, and build a team that amplifies your vision. It's a very hands on operation and we do it for you because we talk to you.
And yeah, there's more.
It's about creating systems.
Systems for patient retention that go beyond just "reminders."
Systems for referral generation that don't feel forced or awkward.
Systems for financial management that ensure profitability isn't just a hope, but a consistent reality.
It's about shifting your mindset from being just a skilled practitioner to being the CEO of a thriving healthcare enterprise.
"But I don't have time for coaching," you might say.
And I'd counter: "You don't have time not to. The time you spend now, learning to build a more efficient, profitable, and sustainable practice, is time you gain back exponentially in the future. It's the difference between constantly chasing your tail and building a well-oiled machine."
Then you come back with this excuse.
"I can figure it out myself." And you know what? Maybe you can.
But Jeff Bezos didn't build Amazon in a vacuum.
He had a clear vision, yes, a very clear one, but he also surrounded himself with experts, (you probably don't even know who they were), with people who could help him execute that vision with precision and speed.
I know this isn't your cup of tea right now, but a coach provides that external perspective, that accountability, that blueprint or roadmap you might be too close to see yourself.
Then you get to the money issue and tell me, "Dr. Erich, it's too expensive."
My question to you.
What's the cost of stagnation?
What's the cost of burnout?
What's the cost of leaving thousands, even tens of thousands, of dollars on the table because your patient retention isn't optimized, or your marketing is hit-or-miss?
The true cost isn't the coaching fee; it's the missed opportunity. It's the profit you don't make.
The truth is, coaching isn't about spending money; it's about investing in leverage.
It's about accelerating your learning curve, avoiding costly mistakes, and implementing proven strategies that have worked for countless other successful practices. It's about turning your "nine years" of effort into a foundation for exponential growth, rather than just treading water.
Just like Bezos understood the long game of customer value, a great coach helps you understand the long game of patient value and practice growth.
They help you see beyond the immediate transaction to the lifetime relationship.
So, if you're ready to stop seeing coaching as a "waste of money" and start seeing it as the "strategic investment" that can "unlock your practice's true potential," let's talk.
I am offering a limited number of "Practice Growth Blueprint" sessions for half price, only $250 instead of the usual $500.
In this private session, we'll spend 30 minutes mapping out your current challenges and identifying at least two or three actionable strategies you can implement immediately to increase patient value and practice profitability.
No sales pitch, just pure value.
This isn't about an "overnight success" next week.
It's about building your "overnight success that takes ten years," starting today.
To claim your complementary session, simply reply to this email with "Blueprint" in the subject line.
Then Dawn will contact you. 951-693-5777
To your thriving practice,
Dr. Erich