The Transformation Principle Explained
Hello.
I'm going to talk about The Transformation Principle: What Door Dealers and Chiropractors Know About Human Potential and a whole lot more in this email.
I was going to write a report on this, but if you can read, and you want to make a difference in your practice read this.
Everything is right here.
If you really want to make a difference in your life you'll want to read this entire email.
Top to bottom.
Why?
It could help you and your practice without you spending a penny.
Ready?
Okay, here we go.
In 1979, psychologist Ellen Langer conducted what would become known as the "counterclockwise study," where elderly men were immersed in an environment that recreated 1959.
The result?
They didn't just feel younger – they physically became measurably younger.
What's that mean?
Their vision improved, their joints become more flexible, and their cognitive scores increased.
What Langer discovered wasn't just about time travel; it was about the 'power of perspective' to literally reshape a person's reality.
Remember, this was a study, not just some theory someone was thinking about doing.
This phenomenon – this ability to see beyond current reality to unlock hidden potential – has a name in cognitive psychology: transformational perception.
But to understand how it works in practice, we need to look not at a laboratory, but at a driveway in suburban America, where a woman named Anna has built an entire business around this very principle.
Okay here is the rest of the story.
Anna deals in doors.
Not the gleaming, factory-fresh kind you'd find at Home Depot, but the kind most people would call damaged goods.
The kind that end up in landfills or forgotten in basements.
To understand why this matters to you as a doctor, we need to first understand something about how our "brains" process value.
Behavioral economists have long known about what they call "anchoring bias" – our tendency to "fixate" on initial impressions.
Let me explain that.
When most people see a "scratched door" that is banged up with a crack "you could see clear through," as one customer's wife put it, that damage becomes their anchor.
But there's a subset of people – let's call them transformational perceivers – who see something entirely different.
Enter James, driving a shiny, brand new black 2024 Maserati that suggests success but also hints at someone who understands value.
When James looks at Anna's door she has for sale, he doesn't see what's there; he sees what could be there.
This isn't just optimism – it's a fundamentally different way of processing reality, one that mirrors Michelangelo's famous approach to sculpture.
"The angel is already there," Michelangelo would say. "I just have to carve away the excess marble."
Think about that.
It's brilliant and if you didn't know he was saying it to anyone, you wouldn't believe someone would say something like that.
This brings us to you doctor.
You might be that chiropractor who's been revolutionizing his practice with what he calls "potential-based treatments and protocols."
Like Anna with her doors, this doctor that has been mentored by us here at Practice Wealth, doesn't see patients as they present themselves – with their chronic pain, their limited mobility, their years of accumulated tension.
He sees the 'optimal alignment' waiting to be "unlocked."
"Every spine has a memory of perfect health," is what we usually try and get doctors to think about with their patients.
"Our job as spinal specialists isn't to force a patient's spine into position, but to remove the obstacles preventing it from returning to that state."
The parallels are striking.
Just as James sees past the door's surface damage to its inherent value, you should look beyond immediate symptoms to all their underlying potential.
Both James and Anna are practicing what neuroscientists now recognize as a distinctive cognitive skill: the ability to hold two images simultaneously – what is and what could be.
This skill isn't just helpful; it's transformative.
If you learn how to do this, your patients could show a 47% faster recovery rates compared to traditional treatment approaches.
Why?
Because when you treat someone based on their potential rather than their limitations, you create what savvy psychologists call a "possibility field" – a space where transformation becomes not just possible -- but probable.
Think back to Anna's door business.
What makes it work isn't just her eye for valuable merchandise; it's her ability to see the gap between current reality and potential – and to recognize that gap as opportunity.
This is precisely what makes innovative healthcare practitioners like you so effective once you learn this technique.
These doctors of chiropractic are not just treating symptoms; they're engaging with possibility.
The implications are profound.
Whether we're talking about rehabilitating a damaged door or realigning a damaged spine, the principle remains the same: transformation begins with a real vision.
It's about developing what psychologists call "prospective hindsight" – the ability to look back from a future where the transformation has already occurred.
In the end, what Anna knows about doors, what our clients know about spines, and what Michelangelo knew about marble all point to the same truth: our reality is shaped not just by what we see, but by what we're capable of seeing.
It's time you opened your eyes.
And sometimes, the most valuable thing we can do is learn to see the angels waiting to be released – whether they're trapped in marble, hidden in an old door, or locked within our own bodies
If you've ever wondered what your practice could become – not just what it is today, but what it truly could be – you might want to jot down this number: 951-693-5777. Ask for Dawn.
You see, just like Anna sees the potential in those doors, and just like our practice members see the potential in every spine, our team sees the potential in your practice.
Maybe you're doing well, but something tells you there's another level. Maybe you're struggling, and you know there has to be a better way.
Here's something interesting: would you take 15 minutes to explore what your practice could become?
Not a high-pressure sales pitch.
Not a generic consultation.
Just a straightforward conversation with Dr. Breitenmoser, or maybe even one of our team members who've helped practices just like yours discover their hidden potential.
Think about it.
You don't have to decide right now.
The number will still be there tomorrow: 951-693-5777. Dawn will answer. Or email her at dawn@practicewealth.com
She's helped hundreds of practitioners take that first step from where they are to where they could be.
Maybe you'll call.
Maybe you won't.
But if you do, mention you read about Anna and the door.
Because just like James saw past the scratches and cracks to envision something beautiful, we see past the current challenges in your practice to envision something extraordinary.
The number again: 951-693-5777. Ask for Dawn.
A 15-minute conversation could be the first step in your practice's transformation story.
After all, every masterpiece starts with someone who can see the angel in the marble.
Dr. Erich