The Watermelon Principle: How Smart Chiropractors Build Wealth Without Breaking Their Backs
Hey,
This is Dr. Erich from Practice Wealth, and today I want to talk about a financial revelation that changed everything for me.
I spent years being what I now recognize as a "dumb dumb."
It took me until my late thirties to figure out something so simple, yet so profound.
Many of us never figure it out at all.
Here's the thing: I was obsessed with percentages, not results.
I wanted to own 100% of everything in my practice.
I wanted complete control over every product I sold.
I was convinced that giving up any percentage meant I was losing something valuable.
Then one day, while treating a patient – a successful businessman with half my stress and ten times my income – he asked me a question that changed everything.
"Doc," he said, while I was adjusting his lower back, "would you rather have 100% of an almond or half of a watermelon?"
The question hung in the air like the heavy scent of menthol in a treatment room.
I was the almond guy, desperately clutching my tiny 100% while watching watermelon people feast on abundance.
Let me tell you about Dr. Linda, a chiropractor from Oregon who joined our Practice Wealth family last year.
She was working 60-hour weeks, handling every aspect of product sales, admin and adjusting herself.
She was the almond queen – 100% ownership, 100% effort, 100% burnout.
Then she started offering Thermo Sea and Ultra Cleanse through our partnership program.
She didn't have to manage inventory.
She didn't worry about fulfillment.
She simply introduced products, had six of each on hand that complemented her excellent care.
Her slice of the watermelon? $1,300 in her first month for virtually no additional work.
Your hands heal patients, but they can't do everything.
I'm serious.
Your time is like water in the desert – precious, limited, and not to be wasted on tasks others can handle better.
I now have revenue streams flowing in from multiple sources – Practice Wealth products, educational tools, and wellness systems – all requiring minimal effort from me.
Think of these revenue streams like tributaries feeding into your practice's river of prosperity.
Each one might seem small individually, but together, they create a powerful current.
Most chiropractors are like chefs who insist on growing their own ingredients, designing their own plates, cooking every dish, and serving every table.
They're exhausted, and their restaurants are small. Tiny places if you will.
Smart chiropractors are more like restaurant owners who focus on the signature dishes only they can create, while partnering with experts for everything else.
Their restaurants thrive.
You can't deposit percentages in the bank.
You can't pay your mortgage with ownership pride.
You can only use actual dollars.
Practice Wealth offers you the simplest way to add substantial revenue to your practice through products like Thermo Sea and Ultra Cleanse.
Products your patients actually need.
Products that complement your healing work.
Products that generate income while you focus on what you do best – helping patients.
Remember: You can always earn more money, but you'll never get back your time and energy.
Be greedy with your time, 'not' with percentages.
Take your slice of the watermelon.
Your patients get exceptional supplemental care.
You get exceptional supplemental income.
It's that simple.
Ready to stop being an almond person? Call or email Dawn this week to get started.
Curiously yours,
Dr. Erich
Practice Wealth
951-693-5777